01
01 / MEET & WEAR
Meet your guide. Put on your hanten.
Start at Marunao Shouten and get ready to experience the neighborhood from the inside.
NIHONBASHI / NINGYOCHO, TOKYO
3-HOUR GUIDED CULTURAL WALK
Wear a hanten. Walk Nihonbashi.
Meet the Seven Lucky Gods on a three-hour guided walk through local streets and the living festival culture of Nihonbashi.
DURATIONApprox. 3 Hours
AREANihonbashi / Ningyocho
TOUR PRICE¥27,500(including tax and a souvenir)
3 HOURS · 7 SHRINES · LOCAL CULTURE
01 / NIHONBASHI
YOUR ROUTE THROUGH NIHONBASHI
Seven shrines. One neighborhood.
Begin at Marunao Shouten, follow the Seven Lucky Gods through Nihonbashi and Ningyocho, and discover the streets, shops and stories between each stop.
START / END · MARUNAO SHOUTEN
SEVEN SHRINES
LOCAL STREETS
Example route. The order may change depending on shrine events, weather, local conditions and tour operations.
MORE THAN A SHRINE TOUR
The Seven Lucky Gods are the route. Nihonbashi is the experience.
The pilgrimage is your way into the neighborhood. Wear a hanten, walk the streets and discover how belief, festival culture and everyday life still overlap here.
YOUR 3-HOUR EXPERIENCE
Your three hours in Nihonbashi.
Four simple moments make the experience easy to picture before you book.
01
02
02 / WALK
Walk the streets of Ningyocho.
Notice alleys, shops and everyday scenes most visitors pass by.
03
03 / VISIT
Visit the Seven Lucky Gods.
Discover the deities, customs and local stories behind each stop.
04
04 / RETURN
Return with a different view of Tokyo.
Finish where you began, with the neighborhood now feeling a little more familiar.
THE SEVEN LUCKY GODS
Why walk the Seven Lucky Gods?
The Nihonbashi Seven Gods of Fortune pilgrimage is a traditional Japanese custom in which visitors pray for happiness, good health, prosperity, and good fortune by visiting seven shrines dedicated to the Seven Lucky Gods. Walking through the historic streets of Nihonbashi while collecting blessings from each deity is also a wonderful way to experience local culture and traditions.
Benzaiten (弁財天)
Suiten-gu Shrine (水天宮)
Arts, wisdom, prosperity, and safe childbirth
Fukurokuju (福禄寿)
Koami Shrine (小網神社)
Health, longevity, happiness, and financial fortune
Hotei (布袋尊)
Chanoki Shrine (茶の木神社)
Contentment, harmony, and good fortune
Daikokuten (大黒天)
Matsushima Shrine (松島神社)
Wealth, harvest, and business success
Bishamonten (毘沙門天)
Suehiro Shrine (末廣神社)
Courage, protection, and victory
Jurojin (寿老神)
Kasama Inari Shrine (笠間稲荷神社 )
Longevity and good health
Ebisu (恵比寿神)
Suginomori Shrine (椙森神社)
Business prosperity and honest trade
NIHONBASHI & NINGYOCHO
Between the shrines is the real tour.
Nihonbashi and Ningyocho place old shrines, long-established shops, narrow streets and ordinary daily life side by side. The point is not to rush from landmark to landmark, but to notice the details in between.
The shrines give you destinations. The streets in between give you Nihonbashi.
HANTEN / FESTIVAL CULTURE
Wear a piece of living festival culture.
A hanten is traditional Japanese festival wear closely connected to local groups, celebrations and neighborhood identity.
On this tour, wearing one is not about dressing up. It gives you a physical connection to the festival culture that Marunao Shouten works with every day.
You don’t have to wait for a festival to experience Japan’s festival culture. Put on authentic festival attire and walk the streets of Nihonbashi as you step into a living tradition cherished by the local community.
You are not watching festival culture from the outside. You are stepping a little closer to it.
FESTIVAL CULTURE / LIVED, NOT STAGEDWHAT YOU’LL WEAR
What You’ll Wear
01半纏
02帯
03腰下巾着
EDO / MACHIBIKESHIMACHIBIKESHI / EDO FIREFIGHTERS
A visual language of belonging, carried from Edo into festival culture.
Edo’s town firefighters were known not only for courage, but for a powerful sense of neighborhood identity expressed through what they wore and carried.
Brigades used emblems, standards and marked hanten so their group could be recognized at a glance. That language of belonging became part of Edo neighborhood culture and still echoes through festival wear today.
That history is one reason Marunao Shouten presents hanten as culture, not simply clothing.
MEET YOUR GUIDES
A local guide changes what you notice.
The people you walk with are part of the experience. Meet the guides who bring the streets, customs and small details of Nihonbashi to life.
Honami
Nihonbashi Local & Festival Insider
I’m Honami, and I’ve called the Nihonbashi area home for nearly 25 years. I love being part of the local community, and you’ll often find me carrying a mikoshi at festivals or dancing at bon-odori events. One of my favorite things is showing visitors the side of Nihonbashi that makes so many of us love living here. Looking forward to sharing the neighborhood with you—not just as a guide, but as a local who loves this area and its unique downtown culture.
Rachel
Nihonbashi local & calligrapher
Welcome to Nihonbashi! I’m Rachel, your local guide. This is a relaxing walking tour where you can experience traditional shrine rituals. As a calligraphy artist, it is my pleasure to share the beauty of Japanese culture. I can’t wait to help you discover the hidden gems and local stories of this historic area. See you on the tour!
Chihiro
Licensed Guide & Ningyocho Local
Welcome! I’m a licensed guide who loves connecting visitors with real Japanese culture—from Edo history and Tsukiji tours to sushi workshops. Over 15 years ago, I got lucky and found Ningyocho. The luckiest part of living here? Finding many historic traditional sweets shops! It’s an absolute paradise for anyone with a sweet tooth. I can’t wait to guide you through the Seven Lucky Gods shrines and share the warm, nostalgic heart of old Tokyo with you.
HOSTED BY MARUNAO SHOUTEN
Hosted by a shop that lives festival culture.
Marunao Shouten is more than the meeting point. It is the cultural base of this experience in Ningyocho.
The shop works with Japanese festival wear and festival goods, connecting the hanten you wear with the streets, shrines and traditions you encounter on the walk.
The Seven Lucky Gods are the route. Marunao Shouten connects the route to living festival culture.
TOUR INFORMATION
Everything you need before you book.
Confirmed tour details are collected here so you can decide with confidence.
DURATIONApprox. 3 Hours
AREANihonbashi / Ningyocho, Tokyo
EXPERIENCEGuided cultural walking tour
PRICE¥27,500(including tax and a souvenir)
INCLUDEDSouvenir included
LANGUAGEJapanese / English
MEETING POINTMarunao Shouten
GROUP SIZEMaximum 8 participants / Minimum 2 participants
CANCELLATION2 or more days before: Free / 1 day before: 50% / On the tour date: 100%
WEATHER POLICYTour cancelled if weather makes walking difficult; refund provided.
FAQ
Good to know before booking.
Is the tour available in English?
Yes. The tour is available in Japanese and English.
What happens if it rains?
The tour will be cancelled if weather conditions make walking difficult. A refund will be provided if the tour is cancelled for this reason.
Where does the tour begin?
The meeting point is Marunao Shouten.
How many people can join the tour?
The maximum group size is 8 people. The minimum number of participants required is 2.
What is the cancellation policy?
Cancellation 2 or more days before the tour: Free. Cancellation one day before the tour: 50%. Cancellation on the tour date: 100%.
YOUR LOCAL TOKYO STORY STARTS HERE
Take more than photos home.
Wear a hanten. Meet the Seven Lucky Gods. Spend three hours seeing Nihonbashi through a local lens.
HANTEN EXPERIENCESEVEN LUCKY GODSLOCAL GUIDE
RESERVE YOUR PLACE →
Approx. 3-hour guided cultural walk · Nihonbashi / Ningyocho